Grubhub is making a bold move in an effort to close the gap with competitors DoorDash and Uber Eats.
On Monday, the company unveiled both its Super Bowl 2026 commercial and a significant policy change: Starting soon, all delivery and service fees will be eliminated for restaurant orders exceeding $50. This initiative could deliver significant cost savings for customers and may increase Grubhub’s appeal in a fiercely competitive market.
The new Super Bowl advertisement stars actor George Clooney at an extravagant dinner party. As the host dramatically asks, “Who will eat the fees?” Clooney responds, “Grubhub will eat the fees.”
Grubhub says this is a permanent offering aimed at putting more money back in customers’ pockets amid challenging economic times. The company notes that delivery and service fees on orders over $50 usually average about $13 per transaction across food delivery apps.
Grubhub’s move to permanently eliminate fees on all orders over $50 stands out as a unique offer in the food delivery space. Neither DoorDash nor Uber Eats offers a permanent waiver of delivery and service fees on large orders. Their promotions are typically limited-time offers or tied to paid subscription services (such as DashPass or Uber One), which often apply only to select restaurants or are subject to other restrictions.
Additionally, this new offering comes as Grubhub faces challenges in user growth and trails behind its competitors. The delivery company, which was acquired by Marc Lore’s Wonder Group in 2024, saw its monthly active users decline by 20% year-over-year in 2025, to 8 million, according to marketing intelligence firm Sensor Tower. DoorDash boasts nearly 50 million monthly active users.
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In addition to its new fee policy, Grubhub recently acquired Claim, a startup providing cash-back rewards at local restaurants, which customers can redeem for dine-in or pickup orders. With Claim, Grubhub aims to help more restaurants engage customers through personalized rewards programs.
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