Building a Watch Collection on a Budget? Here’s Where to Start (2026)

You don’t need a four-figure Swiss movement to know what time it is—or look good doing it. One of the most wonderful things about “budget” watches today (although it’s kinder, or more appropriate, to say “affordable”) is that brands have learned to take design cues from luxury timepieces while quietly getting very good at the fundamentals: reliable movements, thoughtful materials, and proportions that don’t scream “cheap.” Take a look at the Orient in WIRED’s selection below as a prime example.

It could easily be argued that we’re in a golden age of affordable horology (see our full guide here for definitive proof), where, if you choose wisely, $350 or less can buy everything from a desirable dress watch, or a high-end collaboration, and even a supremely capable and classically chic diver. Pieces that will see you right from sunken wreck to boardroom table. And let’s not forget the retro allure of digital watches right now, either, with the Shark Classic not only being one of our favorites here, but at $70, it’s also the most affordable.

Moreover, should you decide to bag more than a few (and who could blame you at these prices?), we’ve even got the perfect carry case picked out: Nanuk’s IP67 waterproof and dustproof NK-7 resin $175 910 Watch Case (pictured above) with patented PowerClaw latching system—ideal for securing any timepiece collection, be it bargain or big budget.

Be sure to check out our other wearable coverage, including the Best Budget Watches Under $1,000, Best Smartwatches, Best Fitness Trackers, and Best Smart Rings.